Dear colleague, First off, we would like to wish you and your family a happy holiday and all the best for 2022. Make sure to stay safe during the holidays. This is now time for our 2022 top sports tech predictions. A lot has happened in 2021 in the world of sports and tech. 2021 saw the emergence of NFT/Metaverse startups unicorns such as Sorare and Dapper Labs. The Metaverse has become the new “buzzword” in the world of sports and tech with many startups pivoting into this space and literally every single major tech companies, sports apparel companies and brands announcing their Metaverse/Web 3.0 strategy. Now that fans are back in stadiums, sports teams and leagues are now looking at NFT/Metaverse as a way to improve fans engagement but most importantly as a way to drive their top line to continue to mitigate the impact of COVID-19. But, as we noted previously in our
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