🎬 How pro teams and leagues use TikTok to target new audiences

In the recent years a new social media platform called TikTok has emerged. A growing number of leagues (NFL, NBA..), pro teams (Bayer Munich, Warriors/NBA..) are now using TikTok to better engage with younger demographics.

Picture: Warriors (NBA)’s TikTok official account

In April 2014, the American version of TikTok originally launched as the lip-synchi…