The Upside Newsletter

The Upside Newsletter

⚽ 👜 Upside Analysis: Could sports teams become global lifestyle brands?

JULIEN BLIN
Jan 20, 2020
∙ Paid

A new report published by WWD indicated that the NBA is set to announce a new partnership with luxury brand Louis Vuitton next week. This new partnership between a major sports league and a world’s class fashionable brand, is the perfect illustration of a growing trend in the world of elite sports: A growing appetite from some of the biggest fashion bra…

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