Over the past 3 months, the Metaverse has become the new buzzword in the tech world with literally every single tech company announcing a Metaverse strategy. On top of that, major brands (Nike, Disney…) are now making inroads into the Metaverse space. Facebook, which renamed itself as Meta, is also making a big bet into the space. Some experts now claim that the Metaverse space is set to become a 1 trillion dollars market. But is the Metaverse really something new or just AR+VR+MR combined with NFTs, social networks and super maps? Do those companies really have a solid Metaverse strategy and business model? In this analysis on the Metaverse ecosystem we will discuss the megatrends, the challenges and drivers, the Metaverse ecosystem as well as our recommendations to pro teams and leagues to adopt a successful Metaverse strategy.
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