⚽ 📺 Upside Analysis: Sports OTT Market
From Real Madrid, Manchester City, Barca...the NBA..to Juventus FC
Over the past few years, many big clubs have started to introduce OTT services. The goal? Further drive their top line, better monetize their large install base, increase the stickiness of their overall offering and try to compete against the Netflix and Amazon Prime of the world?
Before we get into some examples of teams and leagues’ OTT strategy, let’s…