🏀 2025 NBA Summer League - Upside VIP Dinner (July 15): 1 Panel Discussion, 6 Vendors Presenting, Upside product announcement
Dear colleague,
On July 15 we will be hosting a VIP dinner at the Wynn hotel at the 2025 NBA Summer League in Las Vegas. It will be an opportunity to meet NBA teams, practitioners, players, GMs, startup founders, VCs and family offices.
Picture: Wynn hotel (Las Vegas)
As part of our VIP dinner, which will take place inside the ballroom below, we will have a panel discussion with top NBA practitioners and NBA players. 6 vendors will also be presenting at the dinner. We will be announcing some new Upside products and initiatives in 2025. One of them is a new AI based product, which will help teams and practitioners better vet, assess and scout performance tech products and companies.
Picture: Ballroom, Wynn hotel (Las Vegas)
Here are the speakers that will be participating in our panel discussion. We plan to discuss the current and future trends in training, recovery, innovation in the NBA.
Speakers:
Dr Marco Nunez, former head Athletic Trainer, LA Lakers (NBA)
Derek Millender, Head S&C coach, Cleveland Cavaliers (NBA)
Paul Robbins, NBA Sports performance expert, BioCore
C.J. Watson, former NBA player, author and investor.
Matt Howard, Principal & former D1 player, KB Partners.
Moderator: Julien Blin, CEO, Upside Global
Here is the recap on our upcoming VIP dinner at the 2025 NBA Summer League:
Location: Wynn hotel (Las Vegas)
Date: July 15, 2025
Agenda:
5.30 pm - 6.30 pm: Check-In and Networking.
6.00 pm: Buffet opens.
6.30 pm - 7:05: Opening Remarks & Panel Discussion.
7.05 - 8.35 pm: Vendor Presentations (6 @ 15 mn each including 5 mn Q&A).
8.35 pm - 9.30 pm: Networking & Vendor booths.
Attendees: NBA Practitioners, GMs, players, VCs, startup founders.
Here are the details on the 6 vendors who will be presenting and exhibiting at the dinner:
NICE Recovery Systems (Palm cooling)
NICE Recovery Systems is a Boulder‑based firm founded in 2012 by Michael Ross after his own injury-driven recovery experience inspired the creation of an iceless cold‑compression therapy device. The company’s flagship NICE 1 Cold + Compression Therapy System (FDA‑approved in December 2014) delivers programmable cooling and pneumatic compression entirely without ice, making it lightweight, convenient, and trusted by orthopedic clinics, professional athletic teams, and military/military contractors. In June 2025, NICE launched the NICE ROCC, a first of its kind palm cooling device based on 2 decades of research from Stanford University. The ROCC is battery operated and provides precise and powerful palm cooling without the need for ice or water. The ROCC is currently in use by professional hockey and baseball teams as well as elite strength athletes. To learn more about Nice Recovery Systems please visit https://getnice.com
Hytro (BFR)
Hytro is the world's first wearable Blood Flow Restriction (BFR) system designed specifically for sport. Trusted by 250+ sports teams across the NFL, NBA, NHL, NCAA, and The Premier League, Hytro’s patented BFR products enable coaches & athletes to integrate BFR within their existing work flows; warm-ups, training, recovery, and travel, without the need for supervision. Hytro turns cutting-edge BFR science into a simple and powerful tool for those who demand better: faster recovery, smarter training, and the edge to outperform. To book a discovery call, visit www.hytro.com
MaxPlay (hydration assessment)
MaxPlay is an emerging performance health company developing non-invasive biosensors to optimize human physiology, starting with hydration monitoring. Their flagship product is a single-use, saliva-based hydration test that delivers real-time insights without the need for labs or bulky equipment, making it fully portable and practical for both elite athletes and everyday users. Backed by AI-driven analytics, MaxPlay’s platform helps athletes fine-tune hydration strategies to maximize performance and recovery. The technology has already been validated through pilots with top sports organizations in pro soccer, basketball, tennis and olympic organizations. To learn more about MaxPlay please visit https://maxplay.ai/
Output Sports (VBT and Jump Tracking)
Output Sports offers a portable, single-sensor system that allows teams to capture a wide range of performance data, including strength, power, speed, mobility, and balance, all with a single device. This simplicity makes Output particularly attractive for teams that want to collect actionable data quickly and efficiently without the complexity or cost of larger lab-based systems. The platform’s versatility allows practitioners to monitor multiple aspects of an athlete’s development across the full training cycle — from performance testing to return-to-play assessments — while providing immediate feedback that can be shared with both coaches and athletes in real-time. To learn more about Output Sports please visit https://www.outputsports.com/
Summus Medical Laser (Laser 4 therapy)
Summus Medical Laser specializes in high-powered laser therapy systems that are widely used in sports medicine and rehabilitation settings. Their technology uses specific wavelengths of laser light to penetrate deep into tissues, promoting cellular regeneration, reducing inflammation, alleviating pain, and accelerating the recovery process. For elite sports teams, Summus offers a non-invasive modality that can be used both acutely (post-injury) and preventatively (as part of recovery protocols), helping athletes return to play faster while minimizing reliance on pharmaceuticals. Its compact, portable units make it especially attractive for teams managing busy travel schedules or on-the-road treatment needs. To learn more about Summus Medical Laser please visit https://summuslaser.com/
Cerbrec (AI agent)
Cerbrec is an AI agent development platform designed to make powerful, enterprise-grade AI accessible to everyone—from high school students to professional sports teams—without requiring coding skills. The platform, developed over three years, enables users to build customizable AI agents for tasks like player evaluation, NIL value analysis, roster optimization, draft tracking, sponsorship management, and more. With a strong focus on personalization and data privacy, Cerbrec integrates proprietary tools (like its Graph Book platform) with cloud and on-premise deployments, allowing teams to use their own private data securely. To learn more about Cerbrec please visit https://cerbrec.com/
So if you work for an NBA team and plan to be in Las Vegas that day, and you would be interested in attending our VIP dinner, please email us as well at julien@upsideglobal.co.
Please note that we have limited number of seats at our dinner. It is first come first in. This is also an invite only dinner. We do not sell tickets to the public.
We hope to catch up with many of you at the 2025 NBA Summer League. See you in Vegas!
Best,
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