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UNITE Report By Jayden Walker's avatar

The real failure here wasn't spending too much, it was spending that depended entirely on one backer's mood. LIV had zero pressure to build actual revenue because the checks never stopped coming - until they did. Any athlete-led business needs to ask early: if our biggest funder walked away tomorrow, does this still work? If the answer is no, you don't have a business, you have a subsidy.

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