Dear colleague,
Today, we are excited to introduce the first sports technology startup that will present at our upcoming Upside VIP Lunch in Atlanta:
⚽ Upside VIP Lunch
📅 December 17–18, 2026
📍 Atlanta, Georgia
The event will bring together approximately 200 leading MLS and NWSL practitioners and decision-makers, including Performance Directors, Heads of Athletic Therapy, Directors of Rehabilitation, Sports Scientists and representatives from clubs across the leagues.
🚀 Meet the First Presenting Startup
OnTraq by Qualisys is an end-to-end markerless movement analysis platform designed to make functional athlete assessments faster, more scalable and easier to integrate into elite sports environments. The system allows performance teams to conduct objective biomechanical baseline testing across an entire roster, providing repeatable insights that can inform training design, performance monitoring and return-to-play decisions.
You can watch the video interview we did with OnTraq:
Here is a look at OnTraq software:
Here is below a picture of the OnTraq’s dashboard:
⚠️ Only Three Presentation Spots Remain
Selected sports technology startups will have the opportunity to:
Present directly to MLS and NWSL teams and practitioners
Demonstrate and exhibit their technology
Receive feedback from experienced sports performance professionals
Participate in meaningful conversations with key decision-makers
Explore potential pilots, partnerships and commercial opportunities
Build relationships in an intimate, highly targeted environment
We are currently speaking with a number of interested sports technology companies, and only three presentation spots remain.
If you want to sponsor, exhibit and present at the Upside VIP Lunch, please contact us as soon as possible at julien@upsideglobal.co. The remaining presentation opportunities will be confirmed on a first-come basis.
Last year’s Upside VIP Dinner welcomed more than 50 practitioners representing over 20 MLS clubs.
You can view the recap and recorded panel discussions and presentations here:
📅 What’s Next for Upside
2026 Austin Peay State University Health & Performance Summit
📅 October 17, 2026
📍 Tennessee
Event information
This summit will bring together leaders from organizations across professional sports, health, performance, sports science, the military and government.
For sponsorship information, contact Dr. Tim Leszczak, Chair of the APSU Department of Health and Human Performance, at Leszczakt@apsu.edu.
🇫🇷 Upside Tech Summit—France
📅 First half of 2027
📍 France
We are planning to host this summit at a major stadium, bringing together leading organizations from Ligue 1, the Premier League, LaLiga, international rugby, basketball, the NBA, MLS, the NFL and other elite sports.
We are also developing additional Upside VIP events with major leagues, teams, VCs across the United States and Europe in 2026 and 2027.
Interested in attending, speaking, presenting, exhibiting or sponsoring an upcoming Upside event? Contact me at julien@upsideglobal.co.
Best,
Julien
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