The line that matters most here: "sports teams aren't just customers for sports-tech, they can become investors and distribution platforms." That's the shift. Owners who used to just write checks for wins are now building portfolios - tech, data, media, all feeding the same asset. If you're building anything athlete or sports-adjacent, the move is the same: stop selling a product, start owning a piece of the value you create.
The line that matters most here: "sports teams aren't just customers for sports-tech, they can become investors and distribution platforms." That's the shift. Owners who used to just write checks for wins are now building portfolios - tech, data, media, all feeding the same asset. If you're building anything athlete or sports-adjacent, the move is the same: stop selling a product, start owning a piece of the value you create.