Upside profile of the month: Upside startup: VKTRY Gear Headquartered: Milford CT Founded: 2016 Amount money raised: $6.5M Sector: Sports Gear, Insoles Customers: NFL, MLB, NCAA and direct to consumer Company and product background: VKTRY Insoles were invented by Matt Arciuolo, Certified Pedorthist for the US Olympic Bobsled & Skeleton Teams. While he was making custom orthotics for the Olympians, he also wanted to help them win races. So he invented “VKs” to give the athletes a more explosive start. Clearly it worked, because in 2010, Team USA Bobsled won their first Gold Medal in 62 years. Soon after that, Matt applied for the patent (received in 2015) and then founded VKTRY Gear knowing that his product could help any athlete that wears shoes and pushes against the ground for leverage. Matt understood that all athletes, no matter the sport or skill level, want the same two things: 1) To play to the best of their abilities, and 2) To stay injury free in the process. And that’s what VKs do for athletes!
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