Today we have the honor of interviewing Noel Grant , the CEO of Deep Blue Cryo , an innovative recovery platform for athletes and teams.

Deep Blue Cryo is an innovative sports recovery technology company founded in 2023 by Noel Granin, focused on transforming how athletes and medical practitioners manage pain, inflammation, and soft tissue injuries. The company has developed a localized cryotherapy solution that uses high-pressure CO₂ to rapidly cool targeted areas of the body to approximately 34–35°F in just 10–15 seconds, offering a fast, portable alternative to traditional ice packs, ice baths, and whole-body cryotherapy chambers. Its flagship CryoForce system is designed for athletic training rooms, rehabilitation clinics, and physical therapy facilities, while its upcoming CryoBurst handheld device, expected to launch in 2027, is being developed for immediate sideline treatment, travel, and on-the-go recovery.

Deep Blue Cryo aims to help sports organizations improve recovery workflows, manage pain and swelling, and reduce treatment time for medical staff. The company is targeting professional sports teams, athletic trainers, rehabilitation specialists, and international markets, with a particular focus on soccer, rugby, tennis, and cricket. Deep Blue Cryo will showcase its technology through live demonstrations at the Upside MLS VIP Lunch in Atlanta on December 18, 2026.

You can watch the video interview below by clicking on the Youtube link. You can also listen to the audio interview by clicking on the link at the top of the page:

Hre is a look at the CryoForce system:

Here is a video testimonial about Deep Blue Cryo:

📝Show Notes: During the interview with Noel Grant, Founder and CEO of Deep Blue Cryo, we discussed his journey from spending nearly 30 years in enterprise technology sales to launching Deep Blue Cryo in 2023, and what inspired him to enter the sports recovery market. Noel explained how the company’s high-pressure CO₂ localized cryotherapy technology works, how it differs from traditional ice treatments, ice baths and whole-body cryotherapy chambers, and how it is designed to deliver targeted cooling and pain relief in less than a minute. We also explored the potential benefits for professional sports teams, including more efficient recovery treatments, reduced time spent by medical staff administering cold therapy, and applications for soft tissue injuries. Noel introduced CryoForce, the company’s clinical recovery system, and CryoBurst, a portable handheld device planned for launch in 2027, along with an innovative cold-activated athletic tape designed to combine cooling, compression and support.

We also discussed Deep Blue Cryo’s business model, product pricing and international expansion strategy. Noel explained that CryoForce retails for under $10,000, while the upcoming CryoBurst recovery kit is expected to cost less than $500, with CO₂ consumables costing approximately $3 per treatment. He shared his vision of making portable cryotherapy accessible on the sidelines, in training rooms and during road trips, with potential applications across soccer, American football, basketball, tennis, rugby and other sports. Finally, we discussed Deep Blue Cryo’s participation in the Upside VIP Lunch in Atlanta on December 18, where MLS practitioners will have an opportunity to experience the technology firsthand, see live demonstrations and explore how it could fit into their teams’ recovery and athletic training workflows.

Here are the best quotes from the interview with Noel:

1. Why did Noel transition from enterprise software to cryotherapy?

“I just saw a need for sideline recovery to help start with the soft tissue injury, right? The cold, the compression, the support.”
“Something for these young athletes who provide some immediate support and recovery so that their journey on rehab starts straight away.”
“When you’re second or third, you look at what’s there, you look how to improve and innovate. And that’s what we did with Deep Blue Cryo.”

2. How does high-pressure CO₂ localized cryotherapy work?

“What we’re doing is we’re not cooling the body, we’re cooling the injury.”
“We’re spraying at a high pressure, right, so between 500 and 600 PSI [...] We are rapidly cooling that surface area of the skin while monitoring it in real time.”
“Cryo chambers and the cold plunges and ice. Ice takes 20 minutes, and it’s just more superficial.”
“With the cold chambers, you’re cooling the whole body and not the injury area, and that’s the difference.”

Key takeaway: Deep Blue Cryo uses high-pressure CO₂ to deliver short, targeted cooling treatments rather than whole-body exposure. Noel describes thermal monitoring and treatment durations of approximately 30–40 seconds.

3. CryoForce vs. CryoBurst: How will teams use them?

“Our vision is to provide a sideline recovery kit.”
“The CryoForce today is our clinical version for physical therapists, chiropractors, you know, recovery clinics.”
“Coming out in 2027, we are now taking that same technology and experience and validation to the sideline with a portable handheld device.”
“Then we’ve also developed this deep blue cold activated tape.”
“It’s a five-second spray with our CO2 device. It will activate the compound in the tape.”

Key takeaway: CryoForce is the current clinic-oriented product, while CryoBurst is the planned portable handheld system for 2027. The proposed kit combines CO₂ cooling, disposable cartridges and cold-activated athletic tape to provide cooling, compression and support.

4. What are the concrete benefits for sports teams?

“For athletic trainer, it’s less than a minute worth of treatment. It’s not 20 minutes on a table.”
“It’s quick, it’s efficient. The patients love it. The athletes love it. They feel the effect, they feel the pain modulation.”
“If you have 10 or 15 athletes all having ice bags on their body, that’s time and resources.”
“Time is money, and athletes don’t have damn lot patience to sit around off the game.”

5. What is Deep Blue Cryo’s business model?

“With our CryoForce, our training device, it’s an outright purchase, and you own it, and you reuse it.”
“You will need to subscribe to a service for the CO2 tanks, just like the restaurants.”
“Then you’ll get the disposable portable cartridges, which you can subscribe to.”
“The CryoBurst and the portable kit will be like a backpack thing, so you have the cartridge in the back. The handheld will be clipped to your front.”

Key takeaway: The business model combines one-time hardware purchases with recurring CO₂ supplies. CryoForce uses refillable tank services, while CryoBurst is planned around disposable cartridges and athletic tape.

6. What will teams pay for CryoForce and CryoBurst?

“The CryoForce is available in retail for clinics under $10,000.”
“You’re looking at about $3 per treatment worth of CO2.”
“The portable CryoBurst, the handheld device [...] it’ll be less than $500 retail for the entire kit.”
“You’re looking to about [...] seven to nine treatments per disposable cartridge.”
“It’s like a razor and a blade.”

Pricing mentioned during the interview

7. What are Deep Blue Cryo’s plans for the next 12 months?

“Right now we focus on building the best recovery kit we can.”
“A lot of time and resource right now is making sure we are building the best product possible with regards to the portable handheld, the disposable cartridges, and then perfecting the cold activated athletic tape.”
“We’re looking globally at those type of sports.”
“I would just love to have this on every sideline.”
“We have a lot of interest from India and the cricketing world.”

Key takeaway: The priorities are completing the portable recovery kit, refining safety and reliability, and expanding into soccer, American football, basketball, tennis, volleyball, rugby and cricket.

8. What will MLS practitioners see at the Upside VIP Lunch on December 18?

“We want people to come by our booth we want to spray on their ankle, knee, or shoulder and let them experience it for themselves.”
“You have to feel it. You have to see it for yourself.”
“Then we’ll show the thermal image [...] as we cool the temperature on a certain area down to the 35 or 40 degrees.”
“We’re excited for them to see it, touch it, play with it.”

9. Best way to contact Noel Grant

“My email’s best. It’s noel@deepbluecryo.com

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