The introduction of NIL (Name, Image, and Likeness) in July 2021 transformed college athletics from a one-sided economic structure to a marketplace where athletes could finally monetize their value.
📚 How The NIL Is Draining Tech Budgets in…
The introduction of NIL (Name, Image, and Likeness) in July 2021 transformed college athletics from a one-sided economic structure to a marketplace where athletes could finally monetize their value.