🔮 Our 2025 Upside Sports Tech Predictions: 2024 Recap. What to Expect in 2025
This is this time of the year again when we look back at what happened during the year and predict what will happen in 2025 in the world of sports and tech.
But before we get to it, I wanted to express my gratitude to our Upside clients, Upside team, our partners, and all the teams, vendors and investors that continue to trust us. It means the world to us. We have some great plans for 2025 starting with our 2025 Upside Miami Tech Summit. We will also organize a series of key initiatives throughout the year with some of our partners, top teams, investors/VCs and startup founders. In 2025 we also plan to release some new innovative features on our Upside Tech scouting platform. It will provide more value to our customers (teams, vendors, investors) and bring our sports tech community closer together.
Now without further ado, it is time to look back at 2024. Here are some key highlights:
More private equity firm invested into elite sports in 2024.
In 2024, private equity firms significantly increased their investments in professional sports teams across various leagues. Notable transactions include:
Arctos Sports Partners: Acquired a minority stake in the Buffalo Bills, purchasing 10.6% of the NFL franchise.
Ares Management: Agreed to acquire a 10% stake in the Miami Dolphins, marking one of the first private equity investments in an NFL team following the league's policy change allowing such investments.
OMERS (Ontario Municipal Employees Retirement System): Purchased a 20% stake in Kilmer Sports, indirectly acquiring a 5% interest in Maple Leaf Sports & Entertainment (MLSE), which owns teams like the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA).
Kilmer Sports Ventures: Expanded its portfolio by acquiring AS Saint-Étienne, a French Ligue 1 football club, and securing a Women's National Basketball Association (WNBA) expansion team in Toronto.
These investments reflect a growing trend of private equity involvement in professional sports, driven by the potential for substantial returns and the increasing valuations of sports franchises. The NFL's recent policy change permitting private equity ownership has opened new avenues for such investments, leading to significant transactions like those involving the Miami Dolphins and Buffalo Bills.
However, this influx of private equity capital has raised concerns about inflated valuations and the long-term impact on the sports industry. Gerry Cardinale, founder of RedBird Capital Partners and owner of AC Milan, criticized the trend, stating that it has "massively inflated" sports valuations based on overly simplistic growth assumptions. Overall, 2024 marked a significant year for private equity investments in professional sports, with firms actively seeking opportunities across various leagues and teams, reshaping the landscape of sports ownership.
Appetite towards sports technologies is strong on both the performance tech and fan engagement front.
In 2024 we continued to see a strong appetite from pro teams towards both performance technologies (sleep tech, rehab tech, recovery tech, advanced wearables, AMS, GPS, AI..) and fans engagement technologies. More precisely, professional sports teams have significantly increased their investments in sports technologies, focusing on enhancing performance, fan engagement, and operational efficiency. While exact figures are not publicly disclosed, several key trends and notable investments highlight this movement:
Technological Advancements in Sports
Precision Officiating: The 2024 Paris Olympics showcased advanced camera systems capable of capturing minute differences in race outcomes, such as determining a victory by five-thousandths of a second. Technologies like goal-line systems in football and automated ball tracking in tennis have become standard, improving fairness and accuracy in officiating.
Innovative Training Methods: Clubs like Leeds United have adopted training environments with controlled lighting to enhance players' visual-motor skills, leading to significant improvements in reaction times and coordination.
Focus on Data and Fan Engagement
Enhanced In-Venue Experiences: Surveys indicate that 58% of sports fans desire access to statistics, analysis, and replays during live events. Teams are investing in technologies like private 5G networks to improve connectivity and offer features such as multiple camera angles and augmented reality overlays, enriching the fan experience.
Artificial Intelligence Integration: The NBA introduced "NB-AI," a voice assistant using generative AI to personalize live game viewing, enhancing fan engagement through technology.
Investment in Women's Sports
Rising Valuations: Deloitte anticipates that in 2024, valuations for women's elite sports teams will continue to rise, with several teams exceeding the US$100 million threshold. This growth is driven by increased professionalization and commercialization, leading to higher returns on investment.
Overall, while specific spending figures remain undisclosed, the substantial investments by professional sports teams and private equity firms in 2024 underscore a commitment to leveraging technology for competitive advantage and enhanced fan experiences.
Performance tech continues to be a secret weapon for a growing number of teams to help improve training, reduce injuries
In 2024 based on our conversations with teams (college, pro teams) it was clear that teams continued to use performance tech as a secret weapon. Let’s face it! if a pro team uses a cutting edge technology they want to keep it secret and do not want other teams to know about it. Innovative technologies can sometimes provide players with that 1-2% advantage which determine the outcomes of games.
New sports like padel are emerging and growing in popularity
Padel, a racquet sport combining elements of tennis and squash, has experienced remarkable global growth in 2024. Key indicators of this surge include:
Global Participation and Infrastructure
Player Base: Over 25 million active players across more than 90 countries, solidifying padel's status as one of the fastest-growing sports worldwide.
Court Expansion: The number of padel courts has exceeded 40,000 globally, with a compound annual growth rate of 26%. Notably, the UK added 250 padel court facilities between 2022 and 2023, marking a 116% increase in just one year.
Regional Highlights
Spain: Padel has become the second most popular sport, engaging 6 million players and surpassing tennis in popularity, second only to football.
Italy: Emerging as a significant hub, Italy accounts for 18.5% of global Google searches for 'Padel,' indicating a rapidly growing interest.
United Kingdom: The UK has seen a substantial increase in padel facilities, with 250 new courts built between 2022 and 2023, reflecting a 116% growth.
Market Growth
Economic Impact: The global padel market is projected to reach €1.2 billion by 2023, driven by investments in club facilities, equipment sales, and related services.
Equipment Sales: In the past year, approximately 900,000 padel rackets were sold, highlighting the sport's expanding equipment market.
Technological Integration
Digital Platforms: Apps like Playtomic have facilitated the sport's growth by connecting over 4 million players across 5,500 partner clubs in more than 52 countries, streamlining court bookings and player interactions.
The International Padel Federation (FIP) reports that padel is played in 130 countries, with nearly 20,000 clubs and over 63,000 courts worldwide. This expansion is expected to continue, with increasing participation rates and infrastructure development across various regions. 2024 has been a pivotal year for padel, marked by significant increases in player participation, infrastructure development, and market growth, solidifying its position as a leading global sport.
Women’s sports was on the rise in 2024
In 2024, women's sports experienced unprecedented growth, driven by increased viewership, substantial investments, and enhanced media coverage. Key factors contributing to this rise include:
Surge in Viewership and Fan Engagement
Television Ratings: The 2024 Women's NCAA basketball tournament final attracted nearly 19 million viewers, surpassing the men's final for the first time. This represents an 89% increase from the previous year.
Social Media Influence: Athletes like Caitlin Clark have significantly impacted fan engagement. Clark's trading card sold for $234,850, setting a new WNBA record and highlighting the growing market for women's sports memorabilia.
Picture: Sabrina Ionescu (NY Liberty / WNBA)
Increased Investments and Sponsorships
Financial Growth: Deloitte projected that elite women's sports would generate approximately $1.3 billion in revenue globally in 2024, up from $981 million in 2023.
Sponsorship Deals: The number of sponsorships in women's professional sports increased by over 22% year-over-year, with more than 5,500 deals activated globally.
Expansion of Professional Leagues
League Growth: The National Women's Soccer League (NWSL) expanded to 14 teams, with plans for further expansion. The league also secured a $240 million media rights deal, boosting viewership by 95%.
Player Valuations: Athletes like Coco Gauff have seen significant earnings, with Gauff leading female athletes with $30.4 million in 2024.
Picture: Gotham FC squad
Enhanced Media Coverage
Broadcast Integration: Platforms like BINGE have included women's sports content alongside entertainment programming, increasing visibility and accessibility.
Innovative Formats: New formats like the Queens League, a Spanish social media-based seven-a-side football competition, have attracted younger audiences, especially among women aged 16-24.
Advancements in Diversity, Equity, and Inclusion (DEI)
Leadership Representation: Appointments such as Angela Hucles Mangano as President of Women's Soccer for the Houston Dash reflect progress in leadership diversity within women's sports.
Workplace Inspiration: The growth of women's sports serves as a model for DEI initiatives in the workplace, demonstrating the benefits of increased visibility and investment in women's roles.
These developments underscore a transformative year for women's sports in 2024, marked by increased popularity, financial investment, and cultural significance.
Investors continue to invest in sports and tech on the performance and fan engagement front
In 2024, venture capital (VC) and private equity firms invested approximately $6.5 billion in sports technology startups, with a significant focus on fan engagement solutions.
Notably, 65% of these investments targeted companies developing technologies to enhance the fan experience, such as interactive platforms, augmented reality applications, and personalized content delivery systems.
The year also saw the emergence of nine new sports tech unicorns—startups valued at over $1 billion—reflecting the sector's robust growth and the increasing investor confidence in sports-related innovations.
Below is a summary of major investments in 2024 in fan engagement startups:
Overall, the substantial capital influx into fan-focused sports startups underscores a strategic shift towards leveraging technology to deepen fan engagement and create immersive experiences, aligning with evolving consumer preferences in the sports industry.
The hype towards NFT/Crypto is long gone, but there is still interest from sports organizations towards Web 3.0.
In 2024, the initial enthusiasm for NFTs and cryptocurrencies has significantly waned due to market downturns and regulatory challenges. However, interest in Web 3.0 technologies persists, driven by their potential to revolutionize the internet through decentralization and enhanced user control.
Decline of NFTs and Cryptocurrencies
Market Downturn: The NFT market experienced a substantial decline, with reports indicating that 98% of 2024 NFT drops are effectively inactive, leading to significant devaluation of digital assets.
Regulatory Scrutiny: Platforms like OpenSea have faced increased regulatory attention, including potential enforcement actions from the U.S. Securities and Exchange Commission (SEC), contributing to market instability.
High-Profile Failures: Notable ventures such as RTFKT, a pioneering Web3 fashion brand acquired by Nike, announced plans to cease operations by January 2025, reflecting broader challenges in sustaining NFT-based business models.
Picture: Nike (RTFKT)
Sustained Interest in Web 3.0
Decentralization and User Control: Web 3.0 emphasizes decentralization, giving users greater control over their data and online interactions, which continues to attract interest from both developers and investors.
Technological Innovations: Advancements in blockchain, artificial intelligence, and decentralized applications (dApps) are driving the evolution of Web 3.0, offering new opportunities for innovation across various sectors.
Investment Opportunities: Despite the downturn in NFTs, investors remain optimistic about Web 3.0, exploring avenues such as decentralized finance (DeFi), metaverse platforms, and blockchain-based infrastructure projects.
In summary, while the hype surrounding NFTs and cryptocurrencies has diminished in 2024 due to market corrections and regulatory pressures, the foundational principles and technologies of Web 3.0 continue to garner interest for their potential to reshape the digital landscape.
Increasing number of teams focusing on vendors backed by solid research
In 2024 based on the many conversations that we have had with teams it was clear that one of the first things teams look into when considering adopting a new technology is whether or not a sports performance technology is backed by real science, research papers. In other words, are the claims made by a given sports performance startup valid? This is especially true when we talk to European teams (e.g. Premier League). Some teams in the US are also very focused on the research part. in fact some teams won’t even consider adopting an innovative technology if it is not backed by solid research.
Startups were increasingly focused on the NCAA market in 2024
We discussed this extensively in our analysis of the NCAA market. You can also click on the picture below to check out our analysis. In 2024 we saw an increasing number of sports tech startups focusing on the NCAA market. The opportunity is just too big to miss out for many of those startups. While the NCAA market typically has a longer sales cycle it represents a large new revenue opportunity for many sports tech startups.
Rafael Nadal retired, but a new wave of tennis players (Sinner, Alcaraz, Rune) emerged in 2024
It is an end that has been coming for two years, with Nadal struggling for form and fitness since his last Grand Slam title at the 2022 French Open. Rafael Nadal finally retired in 2024 with 22 Grand Slam titles, second only to Djokovic in men's tennis history with 24.
Picture: Rafael Nadal
In 2024, Jannik Sinner, Carlos Alcaraz, and Holger Rune also emerged as leading figures in men's tennis, each achieving significant milestones that underscored their ascent in the sport.
Pictures: Carlos Alcaraz (left), Jannik Sinner (center), Holger Rune (right)
Jannik Sinner
Grand Slam Success: Sinner secured his first Grand Slam title at the Australian Open, defeating top-seeded players and ascending to the world No. 1 ranking.
Consistent Performance: He maintained a high level of play throughout the year, capturing multiple ATP titles and leading Italy to victory in the Davis Cup.
Carlos Alcaraz
Major Victories: Alcaraz added two Grand Slam titles to his resume, triumphing at Roland Garros and Wimbledon, which bolstered his position among the top players globally.
Rivalry with Sinner: Despite his Grand Slam successes, Alcaraz faced challenges against Sinner, with the Italian winning their head-to-head matches in 2024.
Holger Rune
Breakthrough Year: Rune reached the final of the Brisbane International and achieved a career-high ranking of No. 8, marking his presence in the upper echelons of the sport.
Acknowledgment of Growth: He recognized the need for further development to match the levels of Sinner and Alcaraz, indicating his commitment to continuous improvement.
Collectively, these players have invigorated men's tennis with their dynamic performances and emerging rivalries, signaling a promising future for the sport.
Now what should we expect in 2025?
Now we talked about 2024 and what the key trends were in 2024. Let’s talk about what to expect in 2025. In the following section we do a deep dive into this with our predictions for 2025.
More teams will focus on advanced biomarkers (hydration, glucose, cortisol) and blood analysis
In 2025, we expect professional sports teams to continue to prioritize the use of advanced biomarkers such as hydration levels, glucose monitoring, and cortisol analysis to gain deeper insights into athlete performance and recovery. These biomarkers provide real-time, personalized data that can help optimize training loads, prevent injuries, and enhance recovery protocols.
For example, monitoring hydration and glucose levels can ensure athletes are adequately fueled and hydrated, reducing the risk of cramping or energy depletion during competition. Cortisol, a stress hormone, offers insights into an athlete’s mental and physical stress levels, allowing teams to adjust training regimens to prevent overtraining and burnout.
The advancement of wearable biosensors and minimally invasive blood analysis technologies makes collecting and analyzing these biomarkers more accessible and efficient, further driving adoption. By integrating these metrics into performance strategies, teams can tailor their approaches to individual athletes, ensuring peak performance while minimizing health risks. This focus aligns with the broader trend toward data-driven decision-making in sports.
You can check out our full analysis of the sports biomarker market by clicking on the banner below:
Concussion management and prevention tools will continue to be a top priority for many NFL, NHL and pro rugby teams
Concussion management and prevention tools will remain a top priority for NFL teams in 2025 due to the ongoing emphasis on player safety, performance longevity, and public scrutiny surrounding head injuries in contact sports. With growing awareness of the long-term effects of repeated concussions, such as Chronic Traumatic Encephalopathy (CTE), teams are under significant pressure to adopt advanced tools to monitor, diagnose, and mitigate head trauma risks.
Innovations like wearable impact sensors, advanced imaging technologies, and AI-powered monitoring systems provide real-time data to help identify potential concussions during play, enabling faster and more accurate medical interventions.
Prevention technologies, including enhanced helmet designs and neck-strengthening devices collecting data (e.g. Kinmetrix), will continue to be integrated into player training regimens to reduce impact severity. Additionally, leagues and teams are investing heavily in education and protocol adherence to ensure proper post-concussion care and safe return-to-play practices. With player well-being closely tied to league reputation and team performance, concussion management is no longer just a medical issue—it's a competitive, ethical, and financial imperative for NFL organizations.
Picture: Kinmetrix Arc, used by NHL player Nick Foligno (Chicago BlackHawks/NHL).
More modalities in rehab tech will emerge (light therapy, advanced computer vision systems, neck strengthening devices with data)
In 2025, rehabilitation technology is poised for significant expansion as more modalities emerge to address diverse athlete recovery needs. Innovations such as light therapy, advanced computer vision systems, biomechanics tools, and data-driven neck-strengthening devices will redefine the rehab landscape.
Light therapy, leveraging red and infrared light, is gaining traction for its proven ability to reduce inflammation, accelerate tissue repair, and improve circulation. We expect to see the emergence of more advanced computer vision systems enabling real-time biomechanical analysis, helping therapists detect and correct movement inefficiencies with precision.
Biomechanics tools will provide data-driven insights into joint motion, muscle activation, and overall functional movement patterns, tailoring rehab programs to individual needs. Meanwhile, neck-strengthening devices with integrated sensors and robotics (e.g. Kinmetrix) will track metrics like force output and range of motion, making neck injury prevention and recovery more quantifiable.
These emerging modalities reflect a shift toward personalized, technology-enhanced recovery solutions that combine efficacy with objective data, empowering athletes and clinicians to achieve faster, safer, and more sustainable rehabilitation outcomes.
More advanced wearables with next gen biosensors and actionable health insights will become the norm in 2025
In 2025, the sports and tech industry will witness the widespread adoption of advanced wearables equipped with next-generation biosensors, offering actionable health insights that go beyond basic tracking. These devices will integrate sophisticated sensors capable of monitoring metrics such as hydration levels, glucose levels, cortisol, sleep quality, heart rate variability (HRV), and muscle recovery in real-time.
Leveraging advancements in nanotechnology and AI, these wearables will deliver precise, personalized recommendations for optimizing athletic performance, injury prevention, and overall well-being. For example, a wearable might detect early signs of dehydration during a workout and prompt the user to hydrate, or analyze glucose trends to recommend dietary adjustments for sustained energy.
This shift will be fueled by the demand for more meaningful data that bridges the gap between raw metrics and actionable advice. Teams, trainers, and individual users will increasingly rely on these devices to make informed decisions, ensuring peak performance and efficient recovery. The convergence of user-friendly design, advanced analytics, and real-time insights will make these next-gen wearables indispensable in both professional sports and everyday fitness
More technologies will help improve the workflow of practitioners and teams
In 2025, technologies designed to streamline the workflow of practitioners and sports teams will play a pivotal role in optimizing athlete care and team operations.
Innovations like integrated performance management platforms, AI-powered data analysis tools, and automated scheduling systems will enable practitioners to focus more on athlete development rather than administrative tasks. For instance, wearable data synced with centralized platforms will provide real-time insights into athlete health, training progress, and recovery, allowing practitioners to make data-driven decisions quickly.
AI-driven injury prediction models will help medical teams proactively address potential issues, reducing downtime for athletes. Additionally, advancements in telemedicine and remote monitoring will allow teams to manage athlete care across multiple locations, ensuring continuity even during travel or off-season periods.
Workflow-enhancing technologies will also facilitate cross-functional collaboration among coaches, trainers, and medical staff, creating a more cohesive and efficient support system. By automating repetitive processes and delivering actionable insights, these technologies will not only save time but also elevate the quality of care and performance optimization across sports organizations.
M&As in the sports tech world will accelerate in 2025
Mergers and acquisitions (M&As) in the sports tech industry are expected to accelerate in 2025 as companies seek to consolidate their offerings, scale their operations, and tap into the growing global market.
The sports tech sector has become increasingly competitive, with innovations in fan engagement, performance analytics, wearables, and rehabilitation technologies driving rapid growth. Established players will pursue acquisitions to enhance their technological capabilities, enter new markets, or integrate complementary solutions, creating end-to-end ecosystems.
Startups with niche, cutting-edge technologies—such as AI-driven analytics, biomechanical tools, or blockchain applications—will become attractive targets for larger firms looking to differentiate their offerings and maintain a competitive edge.
Furthermore, private equity firms and venture capital investors, seeing significant potential in sports tech, are expected to facilitate consolidation through buyouts and strategic roll-ups. This acceleration will also be driven by the demand for interoperability between different platforms, enabling seamless integration across team operations and fan experiences. As the industry matures, M&As will become a critical strategy for fostering innovation, driving growth, and establishing dominance in this fast-evolving space.
More advanced technologies and research towards women teams will emerge in 2025
In 2025, the surge of interest in women’s sports will drive the development and application of more advanced technologies and targeted research dedicated to women’s teams. This growth will be fueled by increasing recognition of the unique physiological, biomechanical, and performance needs of female athletes, prompting innovations in areas such as injury prevention, recovery optimization, and training efficiency.
Wearables and biosensors tailored for women will address factors like hormonal fluctuations, menstrual cycle tracking, and gender-specific biomechanics, providing personalized data to optimize performance and reduce injury risk. Additionally, advancements in sports medicine will prioritize research into conditions more prevalent in female athletes, such as ACL injuries and stress fractures.
With heightened commercial interest, including rising media coverage, sponsorships, and viewership, teams and organizations will invest in technologies that elevate women’s sports to the next level. This focus not only aims to enhance athlete performance but also to support long-term career sustainability, ultimately fostering greater equity and opportunity within the sports ecosystem.
More leagues will allow the use of wearable once they get a share of sports betting revenues in 2025
In 2025, more sports leagues are expected to embrace the use of wearable technologies during games as they explore opportunities to integrate real-time player data into the sports betting ecosystem, unlocking a lucrative revenue stream.
Wearables that track metrics like heart rate, exertion levels, and fatigue provide dynamic data that can enhance the betting experience by offering new in-game prop bets or insights for fans and bettors. However, leagues have historically been cautious about wearables due to privacy concerns and competitive integrity. This stance is likely to shift as leagues negotiate agreements to receive a share of sports betting revenues, incentivizing them to adopt wearables as a value-adding feature.
By monetizing player data in a controlled and ethical manner, leagues can leverage these technologies to engage fans and generate additional income, while maintaining transparency and fairness. This evolution reflects the growing convergence of technology, fan engagement, and the expanding sports betting market, positioning wearables as both a competitive tool and a commercial asset.
More athlete will launch their own funds and invest in emerging leagues (cricket, pickle ball, women leagues..) in 2025
In 2025, more athletes are expected to launch their own investment funds and venture into emerging sports and leagues, such as cricket, pickleball, and women's professional leagues. With growing financial literacy and access to capital, athletes are increasingly looking beyond traditional endorsement deals to build long-term wealth through strategic investments.
Picture: Meta World Peace
Emerging sports and leagues present unique opportunities for high returns as they rapidly grow in popularity and market value. For example, cricket is expanding globally with the rise of T20 leagues, pickleball has seen explosive growth in participation, and women’s leagues are attracting record viewership and sponsorship deals.
By investing in these spaces, athletes not only diversify their portfolios but also leverage their personal brands and networks to amplify the growth of these ventures. Additionally, many athletes are motivated by the chance to shape the future of sports, promote inclusivity, and create opportunities for the next generation. As this trend continues, athlete-driven funds will play a transformative role in reshaping the sports landscape and fostering innovation across industries.
More team ownership groups similar to the Manchester Group will emerge in 2025
In 2025, the emergence of more team ownership groups, akin to the City Football Group (owners of Manchester City and other clubs), will be driven by the increasing globalization of sports and the financial advantages of multi-team ownership. These conglomerates leverage shared resources, such as scouting networks, marketing strategies, and technology platforms, to achieve economies of scale and operational efficiency.
Additionally, owning multiple teams across different leagues and regions helps diversify revenue streams and mitigate financial risks. As sports continue to expand into new markets, such as North America’s growing interest in soccer or Asia’s rising demand for basketball, ownership groups will capitalize on these opportunities to build global portfolios.
Furthermore, cross-promotional opportunities and player development pipelines allow such groups to maximize the value of their assets. With private equity and institutional investors showing heightened interest in sports, these multi-team ownership models will become increasingly appealing, shaping the future of sports business and driving the industry’s growth.
More European sports teams will launch their own sports tech investment funds in 2025
In 2025, more European sports teams are expected to launch their own sports tech investment funds as they seek to diversify revenue streams and leverage cutting-edge innovations to gain a competitive edge. With the sports tech sector experiencing rapid growth—fueled by advancements in fan engagement platforms, performance analytics, and wearable technologies—teams recognize the potential for high returns by investing directly in startups shaping the future of the industry.
European teams, with their deep global fanbases and established brands, are uniquely positioned to both adopt and promote emerging technologies, creating synergies between their investments and on-field performance.
Additionally, these funds enable teams to stay ahead of industry trends, improve operational efficiency, and explore new monetization opportunities, such as blockchain-based fan tokens or AI-driven analytics. The growing interest from private equity and venture capital in European sports further encourages teams to take an active role in sports tech innovation, transforming them into not just adopters but key investors in the ecosystem.
Bottom line: 2024 was a great year for the world of sports and tech and 2025 is set to be another great year. Let’s face it! Regardless of how good or bad the economy is doing, sports fans will always be there. This is why the world of sports and tech is so exciting. 2025 will see the emergence of new innovative solutions in the world of sports tech performance, fans engagement, and AR/VR/Web 3.0. More investors will focus on women teams. and cutting edge sports tech startups. Sports tech M&As are also set to accelerate in 2025. And teams will always look for that one cutting edge technology that will help their athletes get that 1-2% performance advantage and reduce the risk of injuries. And of course AI will take center stage in all this. That’s why we are so excited about what’s ahead.
If you are a startups looking to get traction with pro teams, raise money, or get guidance on your product, feel free to contact me at julien@upsideglobal.co
Best,
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