🔥Upside Chat: Ben Payne, McLaren (F1)

Ben Payne, Director of Esports at McLaren

This week we had the honor to interview Ben Payne, the head of eSports at McLaren, a top F1 team.

📝Show Notes: Throughout our conversation, we talked about McLaren’s decision to enter esports, the response from their fans so far and the impact on their business, the recipe for success for a sports organization t…

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