🔥Upside Chat: Ben Payne, McLaren (F1)

Listen now (21 min) | Ben Payne, Director of Esports at McLaren This week we had the honor to interview Ben Payne, the head of eSports at McLaren, a top F1 team. 📝Show Notes: Throughout our conversation, we talked about McLaren’s decision to enter esports, the response from their fans so far and the impact on their business, the recipe for success for a sports organization to enter the esports market..and McLaren’s goals in the eSports space in the coming years.

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