The Upside Newsletter
The Upside Newsletter
⭐Upside Chat with Lutz Klein & Logan Crook, from CURREX, A Leading Insole Brand in Sports

⭐Upside Chat with Lutz Klein & Logan Crook, from CURREX, A Leading Insole Brand in Sports

Today we have the honor of interviewing Lutz Klein, and Logan Crook, from CURREX, a leading insole brand in sports. Lutz is the founder of CURREX and Logan is the head of sales in sports at the company.

CURREX LLC was founded 2013 as the North American Subsidiary of currex GmbH, Germany. CURREX provides award-winning, innovative insoles for a variety of activities including running, soccer, cycling, hiking, hockey, golf, skiing and work. They concentrate on designing insoles that deliver flexible, dynamic arch support with the right level of rigidity and offer three different arch profiles for each of their different types of insoles. CURREX insoles are the leading over-the-counter insoles in Europe and North America, with RunPro insoles being the #1 selling insole in run-specialty retailers in the U.S.

Here is a picture of the CURREX insoles:

CURREX’s philosophy is based on respecting the foot, the shoe and the activity:

As illustrated below, CURREX’s RUNPRO insoles are designed for runners by runners, and is a unique insole as it is a customizable, super light insole.

CURREX’s insoles are available in 3 types of profile (Low, med, high):

Here is a video showcasing the CURREX insoles:

CURREX insoles have been used and endorsed by top athletes across various sports such as soccer (MLS, laliga, Bundesliga), basketball. One of the latest athletes who has endorsed CURREX is Lindsey Horan, midfielder and captain of the US Women's National Soccer Team (USWNT).

📝Show Notes: Through this interview, we touched on their respective backgrounds, CURREX company and their product. We also discussed the benefits for teams to use their product and business model. Lastly we touched on their plans for the next 12 months.

You can read the full transcript of the podcast interview with Lutz and Logan located at the top of this blog post.


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