Today we have the honor of interviewing Victor Bergonzoli, ceo of SportsEdTV, a leading global sports education platform that provides free, world-class instructional videos, expert-led blogs, and coaching resources to athletes, coaches, and parents.
SportsEdTV is a global sports education platform that provides free, expert-led instructional content for athletes, coaches, parents, and sports enthusiasts. Founded in 2017 and headquartered in Miami, the company offers video and written instruction across more than 30 sports, covering technical skills, tactics, strength and conditioning, nutrition, and mental performance. The platform features coaching from world-class athletes and coaches, many with Olympic, world championship, and professional-level experience. SportsEdTV reports more than 1 million social media followers, content consumption in every country worldwide, and partnerships with organizations such as FIBA China and SHAPE America. Its growing library includes thousands of instructional videos and articles designed to make high-quality sports education accessible to participants of all ages and skill levels.
You can watch the video interview below by clicking on the Youtube link. You can also listen to the audio interview by clicking on the link at the top of the page:
You can read the full transcript of the podcast interview with Victor located at the top of this blog post.
Here are the quotes from the interview with Victor:
Q1. Can you tell us a little about your background and the experiences that led you to create SportsEdTV?
From Elite Performance to Mass Participation
“My first venture was Dartfish. We started that in 1999, and as you know, Dartfish has been very active in video analysis and video solutions for teams and Olympic programs. Over seventy percent of the medals won were won by people using Dartfish. In 2017, I was approached by my partner, Robert Mazzucchelli, and eventually became CEO in 2020. The reason I saw the progression from Dartfish to SportsEdTV was that I wanted to help the masses. I went from helping teams at the very high level—college, Olympic athletes, some high schools—to helping everybody: coaches, parents, and athletes. That’s the switch I made.”
A Mission Bigger Than Winning Medals
“I was helping Olympians win medals. What I really wanted to do next was help people live healthier lives. Sports education shouldn’t only be available to elite athletes. It should be available to every coach, every parent, and every athlete who wants to improve.”
Q2. What gap in the market were you trying to solve when you launched SportsEdTV, and what is the core mission of the company today?
The Lacrosse Story That Started It All
“My son came to me when he was six years old and said, ‘Dad, I want to play lacrosse.’ I’m from Switzerland—what do I know about lacrosse? So I went online looking for videos because I wanted to work with him in the backyard. I found videos with millions of views and sent them to his coach. The coach said, ‘Don’t do that. That’s really bad instruction.’ I was shocked. There were millions of views, but no way to know whether the content was actually good. That was the moment I realized there was a real problem.”
Creating a Trusted Brand in Sports Instruction
“When we started SportsEdTV, everybody with a phone had become an expert. You had people with millions of followers and people with five followers, but nobody knew what content was actually good. What surprised us most was that there wasn’t a single trusted brand leading the sports instruction market. We looked at that and said, ‘This is amazing. We are going to become the leading brand.’”
Expert-Led Content as the Foundation
“We decided that if we were going to do this, we would do it the right way. We brought in the best coaches—people who either played or coached at the highest level. If you’re teaching a crossover in basketball, why not learn from Tim Hardaway Sr., the player who invented it? Our goal was to create one place where people know that everything they watch and read is expert-driven and expert-recommended.”
Q3. What unique value does SportsEdTV provide, and what makes it different from traditional sports learning resources?
Built Around What People Actually Need
“We don’t create content in a vacuum. We started by doing extensive research on what people were actually searching for online. We looked at what parents needed, what coaches needed, and what athletes needed. Then we created content to answer those needs. We focused on solving eighty percent of the questions people had before building out the rest of the library.”
Quality and Credibility Matter
“We have more than 800 videos and more than 1,800 blogs and articles. Every video was shot in cinema quality using NBC crews, multiple cameras, scripting, and world-class coaches. We created the content from A to Z with experts. So when someone comes to SportsEdTV, they don’t have to wonder if the content is good or bad. They know it’s been created by people who have competed and coached at the highest levels.”
A Safe Platform for Families
“SportsEdTV is a very safe platform. We don’t put gambling ads, vaping ads, smoking ads, or anything inappropriate around our content. Parents know that if they send their kids to SportsEdTV, they’re going to find educational content, not distractions.”
Q4. What are the typical user personas at SportsEdTV?
Coaches, Athletes, and Parents
“The personas are coaches, athletes, parents—really any age group. Parents who want to help their kids improve use the platform. Coaches use it to discover drills and coaching methods. Athletes use it to improve their own performance. We serve all three audiences simultaneously.”
Everyday Athletes Matter Too
“We’re not only focused on kids who want athletic scholarships. If you play tennis, golf, pickleball, or any sport recreationally, you still want to improve. You want to beat your brother-in-law or your friends. People are competitive by nature, and we help those athletes improve too.”
A Truly Global Audience
“It’s global. On social media, it’s everywhere in the world. We have sports like Taekwondo where we have more than 181,000 Instagram followers. Countries like Brazil and Iran consume our content. On the website, North America is our largest audience, but on social media we truly have a worldwide community.”
Q5. What are the big brands and organizations SportsEdTV is working with?
Building Value Through Strategic Partnerships
“Today, before we create content in a new sport, we look for partners. In tennis, for example, we work with Volkl. They sponsor the content, and their products become part of the storytelling. It’s not traditional advertising. It’s authentic integration.”
Partnerships That Expand Reach
“We have a partnership with the Racket Sports Professional Association, and together we’ve brought partners like Volkl into the ecosystem. We’ve also signed an agreement with SHAPE America, which represents 200,000 physical education teachers.”
Validation from Major Organizations
“The videos we produce have been used by FIBA, i9 Sports, and Chicago Public Schools. That’s important because it validates the quality of what we’re creating and shows that leading organizations trust our content.”
Q6. Can you walk us through the business model and how you balance accessibility with sustainability?
Free Access, Long-Term Value
“First of all, SportsEdTV is free. We are not charging anything. We invested millions of dollars creating the content, building the platform, and building the community because we believed sports education should be accessible.”
Rejecting Traditional Advertising
“We didn’t want traditional advertising interrupting the learning experience. We didn’t want someone watching a sports instruction video and suddenly seeing an ad for soap or some unrelated product. Instead, we wanted partners that naturally fit within sports and education.”
Education Creates Stronger Brand Connections
“When you help a parent help their child, there is a very strong emotional connection. That’s what we provide to our partners. Educational content is incredibly powerful because you’re creating value first. If a brand helps someone become a better athlete or parent, that relationship lasts for years.”
Playing the Long Game
“We believe that if you want to build a brand for the long game, you need to create customers at a young age and help them over time. That’s why educational content works. It creates trust and loyalty in a way that traditional advertising often cannot.”
Q7. Looking ahead to the next 12 months, what are the biggest opportunities, priorities, and milestones you’re most excited about?
The SHAPE America Opportunity
“The partnership with SHAPE America is probably what excites me most right now. SHAPE represents 200,000 physical education teachers, and this partnership has the potential to put SportsEdTV in every school—or at least most schools—in the United States.”
Helping Teachers and Students at Scale
“We can really help kids become healthier while helping teachers do a better job through the content we’ve created. We’re going to put a lot of effort into making this partnership successful because the impact could be enormous.”
Becoming the Standard for Sports Education
“We want to become the reference for sports education. Whether it’s schools, coaches, athletes, or parents, we want SportsEdTV to be the trusted source people turn to when they want to learn and improve.”
Expanding Through Partnerships
“Going forward, we want to continue adding sports, curriculum, and content, but we do that through partnerships. Whether it’s schools, governing bodies, or sponsors, we want to create content that has lasting value and reaches as many people as possible.”
