Upside VC profile of the month:
VC name: APEX
Headquartered: Caxias, Lisbon (Portugal)
Founded: 2020
Managing Partners: Antonio Cacorino & Koen Bosma
Website: https://apex-cp.com/
Sectors: Sports, Entertainment & Fitness
VC type: Venture Capital
Typical investment range: early stage: $250k. Seed/A: $500-$1.5M
Total number of investments: 7 investments from their Elite Performance Fund
Total number of exits: None to date.
Source: APEX
APEX is an investment company that invests together with elite athletes in the sports, media & entertainment industries. Their connected capital increases the chances of successful investing and is positioning APEX as a leading strategic investor in the industry.
They invest in solutions that focus on improving personal, and with that, team performance for both grassroots and the elite. Think of data, nutrition, hydration, sleep, mental health and breathwork, and fitness. Anything that will turn an athlete into a better athlete. Adjacent to that, solutions that enhance the relation between consumers of sport (fans) and the producers of sport (athlete, clubs/teams/ip holders), through TV/OTT, social media or inside the venue.
This week, we interviewed Koen Bosma, Partner & Head of VC investments at APEX to discuss his background, investment thesis, his area of focus, and what he is typically looking for when investing in startups. He also gave us his advice to raise money and to start a career in sports investment.
1:33 Koen’s background as a former athlete (soccer, tennis)
7:36 On how APEX started and their community of athletes who want to invest
15:45 On APEX and their areas of tech investments
19:12 On some of the startups they invested in so far
26:30 On his advice to start a career in sports investment.
You can read the full transcript of the podcast interview with Koen located at the top of this blog post.
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