Dear Friends and Members, We just published our analysis on why athletes are focusing on Instagram, so be sure to sign up for our premium subscription …

Over the past few years, a growing number of top athletes (e.g. Christiano Ronaldo, Serena Williams, Lebron James, Neymar Jr, etc.) have leveraged soci…

Dear Friends and Members, We just published our analysis on key trends in the CBD sports market, so be sure to sign up for our premium subscription by …

Over the past 12 months a growing number of sports teams and leagues have teamed up with CBD brands, specialized in cannabidiol (CBD), the non-psychoac…

Dear Friends and Members, We just published our analysis on mental health issues in sports, so be sure to sign up for our premium subscription by click…

Over the past few years, a growing number of athletes, leagues and teams have talked about mental health. Often considered as “taboo” in the world of p…

Dear Friends and Members, We just published our analysis on the controversy around load management, so be sure to sign up for our premium subscription …

In the past few weeks following LA Clippers’ decision to rest their star player Kawhi Leonard there has been a lot talks about “load management”. Follo…

Dear Friends and Members, We just published our analysis on How pro teams and leagues use TikTok to target new audiences, so be sure to sign up for our…

In the recent years a new social media platform called TikTok has emerged. A growing number of leagues (NFL, NBA..), pro teams (Bayer Munich, Warriors/…

Dear Friends and Members, We just published our analysis on why NCAA athletes should get paid, so be sure to sign up for our premium subscription by cl…

The NCAA is one of the most powerful college sports leagues in the world. According to data from the U.S. Department of Education that was compiled by …